After making the decision that we want to sell our products in some form through a webshop, we find ourselves faced with the question: what platform should we choose to sell our products on?
Rentable infrastructure or our own unique interface?
Template or custom webshop? Magento? Shopify? WooCommerce?
Although, according to the saying, “a ship that has no port will never dock” (if there is such a saying), it may be worth finding a realistic, yet inspiring cross-section of our desires and opportunities.
A rented infrastructure is by far the easiest and fastest solution at our disposal. Many of these solutions can also be found on the Hungarian market. These are typically sold in various packages, offering different service opportunities.
In any case, their monthly fee system is in their favour, as this keeps their cost of entering the digital market low; and another important advantage is, that they are ready-made and available, almost immediately. The disadvantage is their rigid, fixed system, in which no individual needs are accommodated. Cheaper packages often have limited features, and packages with more features end up at the same price as producing a unique webshop in a year or two. Any bugs that may pop up are slow to be fixed, support is of varying quality, and being large systems, they are not always able to keep up with the technological developments, often they lag 1-2 steps behind.
However, a simple leased infrastructure can still work in our favour, if we have only a few products or just want to probe the market; for example, if make a small number of handicraft products, then a cheaper, but good quality, leased surface could be a favourable solution.
However, here we need to think about whether we’re better off with a simple, free social media interface like Facebook or Etsy, which specializes in selling craft products.
If we have a significant quantity of products, and we also have a physical store, we can no longer be satisfied with a simple surface suitable for the distribution of some products. We need something that can account for the depletion of our inventory (lest we sell the same product twice); something that can be connected to credit card payment systems, billing programs, ERPs, courier company modules.
Luckily, our system can be easily expanded with custom features or plugins available on the market. And it is very important that it is made on a common, easy-to-use basis so that others can deal with it (update, improve, improve) in addition to its creator. In this case, the best solution is WooCommerce based webshops.
These are often custom-built interfaces, but can even be created from pre-created, freely purchasable, well-expandable templates that already offer basic functionality. The price of templates can be tempting, as a significant amount of development hours can be saved by purchasing them compared to a 100% custom system; however, on the other side of the balance sheet is the cost of the fixed visual appearance and unforeseen repairs of unforeseen defects.
In any case, each decision and discretion situation is unique; we who are committed to WooCommerce strive to show all our alternatives to all our customers.
Our goal is for anyone who turns to us to find the right option for them; even if it may not be the services we provide. 👇